Over the years, most scar creams practice B2B advertising to market their products. Menarini took a completely different route and ventured into B2C for their scar cream brand Dermatix Ultra.
The brief: Put together a digital toolkit for Southeast Asia for Dermatix Ultra with having Caesarean mums as the main target market.
The big idea: Scars are no match for mums.
The campaign champions mums, caesarean mums to be specific, and their strengths. We worked with real caesarean mums and told their stories — their ups and downs, how they conquer their daily lives taking care of a newborn and themselves with the help of Dermatix Ultra.
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