Dermatix Ultra: Scars are no match for mums (Southeast Asia)

Over the years, most scar creams practice B2B advertising to market their products. Menarini took a completely different route and ventured into B2C for their scar cream brand Dermatix Ultra.

The brief: Put together a digital toolkit for Southeast Asia for Dermatix Ultra with having Caesarean mums as the main target market.

The big idea: Scars are no match for mums.

The campaign champions mums, caesarean mums to be specific, and their strengths. We worked with real caesarean mums and told their stories — their ups and downs, how they conquer their daily lives taking care of a newborn and themselves with the help of Dermatix Ultra.

“No Match” Master Video 75s
“Keep Up” 30s Derivatives
“Not Easy” 30s Derivatives
“Day in the Life” 30s Derivatives
Bumper ad 6s V1
Bumper ad 6s V2
Pre-rolls 5s

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