Honda HR-V: Time to Cross (Philippines)

The brief was simple: launch the new Honda HR-V to the Philippine market, positioning it as the subcompact crossover SUV that you must have.

We launched Time to Cross, a switching campaign that simply highlights the features of the car. Literally. Across all collaterals, we can see the the car’s parts in a very sexy and sleek manner.

Teaser 30s
“Time to Cross” Launch 75s

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