With the rising trend of shifting to two wheelers amongst the generation today, Honda Philippines needed to relaunch their range of motorcycles to get ahead of the competitors. By leveraging on its unique selling point of Smart Technology, we launched Gen S (Generation S), a campaign that speaks to a new generation of smart riders who choose to ride only Honda, the makers of motorcycles with Smart Technology.
Daniel Padilla, one of the Philippines’ most famous millennial actor led the group and was the face of the entire campaign.
The thematic RC with an anthemic approach featuring those who have pledged to be a part of Gen S.
(Script translation)
SFX: Motorcycle brakes
Daniel: Daniel Padilla here. Gen S rider. Just got to the set for a taping.
FVO: Your script is here. Ay!
SFX: Strong winds. Paper gets blown away fast.
Daniel: I’ll get it.
SFX under: Motorcycle speeding up
Daniel (his voice speeds up as his motorcycle speeds up): The paper is blown away fast, past the vendor, getting faster and faster and faster until op! I got it.
SFX: Motorcycle brakes
Daniel: Good thing my scooter has enhanced smart power. Fast, but fuel efficient. That is Smart Technology. Only from Honda.
(Script translation)
Daniel: Daniel Padilla here. Gen S rider. One of my favorite things to do is ride my Honda scooter around the village.
SFX: Motorcycle speeding up
Daniel: It’s safe to speed up! Woohoooo!
SFX: Motorcycle speeds up then suddenly goes into a sudden stop. A cat meows.
Daniel: Good thing my scooter has Combi Brake. Safe, even for sudden stop. That’s Smart Technology. Only from Honda.
(Script translation)
Daniel: Daniel Padilla here. Gen S rider. I’m with the rest of the troops riding along the streets of Makati. We’re almost at…
SFX: Motorcycle goes into a sudden stop.
Daniel: Hold on. Train.
SFX: Motorcycle revs up then stops again.
Daniel: We’re about to cross the… Op.
SFX: Motorcycle revs up then stops again. Enters footsteps of a horse.
Daniel: Phew. Finally. Good thing our scooters have Idling Stop. It’s not a hassle to start up and go. That’s Smart Technology. Only from Honda,
@samanthaawrites 