A typical Asian society doesn’t trust a woman to single-handedly raise a child on her own. They believe that doing so increase the chances of the child to develop negative habits as a result from the lack of having a father figure.
For them, a single mother’s efforts simply aren’t enough; but contrary to what society believes, single mothers give double of everything they have and do.
Out of the the opinions single mothers face, there’s only one that truly matters to them: their children’s.
Develop brand affinity amongst mothers in Southeast Asia and Olay leading up to Lazada’s Super Brand Day having the Olay Power Duo as the flagship products.
“MESSAGE FROM A DAUGHTER”
An emotional film that showcases how a single mother powers through parenthood – through a child’s eyes.
Over 17 million views in Thailand , 2.2 million views in the Philippines.