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Project Tag: Portfolio

Posted on 11/16/2022

Friso Prenatal: Great Expectations (Hong Kong)

The Problem:Despite the rapid modernisation in Asia, many traditional expectations still dominate the lives of women. In Hong Kong, around 50% of new mums reportedly feel they’ve lost their identity…

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Posted on 11/16/2022

Health Promotion Board and Apple’s LumiHealth: Health Everyone Can Do (Singapore)

The pandemic raised awareness for better overall health, but with the misconception that it takes a level of effort normal people can’t achieve, many Singaporeans don’t even try.  So we helped…

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Posted on 11/16/2022

Starbucks Rewards Christmas Toolkit: Spark Merry (Southeast Asia)

As we yet again spend the holidays in this new normal, Starbucks bridges the gap that the pandemic created between loved ones by making it possible for them to still…

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Posted on 11/16/202211/16/2022

Panadol Extend: A Dad’s Surprise (Singapore)

As parents and their children get older, their interests start to differ, causing them to drift apart. This is exactly what happened to Eldric, a dad who wanted to reconnect…

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Posted on 11/16/2022

Olay x Lazada: Message from a Daughter (Southeast Asia)

BACKGROUND: A typical Asian society doesn’t trust a woman to single-handedly raise a child on her own. They believe that doing so increase the chances of the child to develop…

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Posted on 11/16/2022

Children’s Panadol Toolkit: Tough Love (AMEA, APAC, South Africa)

Parents often get caught in the middle of making difficult decisions – when to be tough and when to be gentle on their child. But when it comes to handling…

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Posted on 11/16/2022

Panadol Extend Bumper Ads Series (Malaysia)

Contrary to what most believe, joint pain is common amongst adults, not just for the elderly. This, in fact, gets in the way of their daily lives and their shared…

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Posted on 11/16/2022

Horlicks: Ho Ho Ho (Malaysia)

Through the years, Horlicks has been known as a nutritious drink not just for adults, but for kids, too. The catchphrase and jingle Ho Ho Ho has had a strong…

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Recent Posts

  • Why My Dog Loves Going to School
  • Pawrenting + Parenting
  • The Volcano that is an Island Within a Lake on an Island Within a Lake on an Island in the Ocean (Taal, Philippines)
  • I Witnessed a Miracle
  • My Dog is a School Boy
  • Painting in the Dark: Sunrise
  • Our Praise Goes Up, Your Rain Comes Down. (Melbourne, Australia)
  • #edwinsam 092918
  • A Masterpiece: Sunset
  • Like a Postcard (Prague, Czech Republic)
  • When Childhood Dreams Come True (Paris, France)
  • No Filter Needed (Iceland)
  • Second (Sapa, Vietnam)
  • Perks (Taipei, Taiwan)
  • First Time Out Alone (Kota Kinabalu, Malaysia)
  • Getaway to Get Away (Banaue + Sagada + Buscalan, Philippines)
  • I Wish I Brought a Backpack Instead (Tokyo + Kawaguchiko + Hakone + Hiroshima + Osaka + Kyoto + Nara, Japan)
  • Genuine Kindness from a Fellow Dog Parent Halfway Around the World
  • One Night (Yangon, Myanmar)
  • One for the Road (Hong Kong)
  • Heavily Hiked (Mt. Maculot Batangas, Philippines)
  • I Spent My Birthday Week With Strangers: Part III (Koh Yao Yai, Thailand)
  • I Spent My Birthday Week With Strangers: Part II (Phuket + Krabi + Phi Phi Island, Thailand)
  • I Spent My Birthday Week With Strangers: Part I (Bangkok, Thailand)
  • One Bus Ride Away to a Quick Getaway (Malacca, Malaysia)
  • It’s Magic (Siquijor, Philippines)
  • Not Too Urban, Not Too Rural (Dumaguete, Philippines)
  • One-Day Getaway (St. John’s Island + Lazarus Island, Singapore)
  • Firsts (Bintan, Indonesia)
  • Turning Japanese (Tokyo, Japan)

Archives

  • October 2020 (1)
  • August 2020 (1)
  • March 2020 (1)
  • February 2020 (1)
  • October 2019 (2)
  • September 2019 (2)
  • December 2018 (4)
  • November 2018 (5)
  • November 2017 (1)
  • June 2017 (1)
  • May 2017 (9)
  • April 2017 (5)
  • January 2017 (2)
  • April 2015 (1)
  • March 2015 (3)
  • February 2015 (1)
  • January 2015 (3)

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