Even with the vast growing trend of everything digital, the Philippines is still one of the countries that still has high viewership for traditional media. The challenge then still remains for everything above-the-line: how do we keep the viewers engaged and digest the message within 30 seconds because the universal truth remains: no one wants to watch ads.
Mang Inasal, a fast-food chain under Jollibee Food Corporation, acknowledges this and thus keeps to a strict rule: all TV commercials produced by the brand will be 15 seconds.
With this brief for across all products under the brand, we have produced TVCs that were crafted to have a storyline, the glorious food shots, and the campaign message — all in 15 seconds.
@samanthaawrites 